Agenda setting and what you read online

Have you ever wondered how a story comes to the front page?

What other stories get pushed back to the second page?

Who decided what is more newsworthy?

All those questions can be answered with the Agenda Setting Theory.

Agenda setting is in brief, the salience of topics brought to the public by the mass media.

If you ever come across the same story from different media outlets, that issue or person was put at the top of the agenda setting of the day, the week or the month.

Gatekeepers meet in newsrooms to decide what stories are of top importance to the people and soon discard everything else that other news outlets can cover for them.

It may sound scary to read a handful of people get to decide what news you consume on the internet or print but with so many things happening in the world and in the country, it is not possible to cover everything and expect people to read it.

One cause of that is broccoli journalism, which is the idea that there are “the news your should read” and after browsing between pitches in the newsroom, a handful of stories are picked because they are the ones we, the gatekeepers, think you, the reader, must know about to be well informed.

The concept maybe flawed, as we can single-handy know what every reader wants to be informed about, but it works simply as an elimination process to bring the public the most relevant news that can be of interest and need to know about.

 

 

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